In this project, I had got the brief from Tesco Lotus to do a TVC about Roll Back sale. The client want to announce to their customers that Roll Back season is already come, which is the Tesco Lotus’s grand sale of the year and also announce that most of the HBA items are discounted.
For this TVC, the client wants to modify their own character to make it more modern.
After I’d got the brief, I was thinking about the insight of women habit that some of them will buy just only the items that it is sale which they will not get the item that necessary for them. From this reason, it became an idea that it is incompletely beautiful.