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NBTC

(PITCHING)




In this project, I was assigned to do a pitching project to rebrand for NBTC which is a National Broadcasting and Telecommunications Commission department in Thailand. From this project. From this project, I developed the characteristic that NBTC should be by looking to the problem that NBTC found.

NBTC is a National Broadcasting and Telecommunications Commission department but not much people know who they are and what they do. Because, the way they presented themself is too serious and formal. From that, I set the characteristic that NBTC should be.


From all the keywords that I annalysed, I have taken the traditional Thai art of weaving dried grass as the inspiration and design concept for the logo mark design development.
Not only is it decorative but more over it stands for unity and the fact that as a single one we may not be strong but together we are great force. The different colours are a representation for the different organisations and / or departments that are forming this strong network.



Mark

www.guyggguy.com

Teeranont Wiwatjesadawut - teeranont.w@gmail.com