In this project, it was a campaign that influenced from the United Kingdom which is the head office of Tesco. Since this campaign was launched in UK it was very a successful project. After that, the client want to launch this campaign in Thailand which it has to adapted into a Thai context.
Food Love Stories, it is a campaign that encourage people to use food as a medium to represent their love into their own way. In this campaign, the client need to launch an online video which presented love by salmon. This video was using salmon to encouraging family member when one of them get upset.